The South Holston River Fly Shop has over 500 fly patterns specializing in the South Holston and Watauga Rivers. Maps with our expert’s recommendations are available for East Tennessee and Southwest Virginia.

In addition to our full-service fly shop and outfitter, we offer professional guide services. We offer guided walk wade or float fishing trips. We are eager to teach beginners or show advanced anglers something new. All guides have 5+ years of experience in the Holston Valley. 

Our store hours are Monday through Saturday 8am-5pm. We’re closed on Sundays.